The creation and design of the onsemi brand. I also was the lead designer on creating the style guide seen above. It was an amazing experience to be able to align with the executive team on creating a brand that matched the future vision of onsemi. Going from a green dominate ON Semiconductor to an orange dominate onsemi was a bold choice amongst a tech industry where blue is the norm.

The logo went from an outdated mark filled with 90's design trends to something modern and timeless. All of the designers at onsemi submitted logos and mine was chosen by the executive team to become the company logo! The font treatment is completely original and the break in the "i" gives the modern tech vibe we were going for. The touch of orange makes the entirety of the logo stand out and adds interest.

onsemi advertisement seen in Warsaw, Poland

onsemi brand launch poster seen in over 20 countries around the world.

onsemi Web Banners seen on the DigiKey website

Bus Wrap in Bucheon, Korea

IoTE Tradeshow Booth in China