Husqvarna - Elektron E-Bike Activation

Husqvarna is introducing a new series of best-in-class electric motorcycles on both the pro and consumer level. Through a deep history of ingenuity, Husqvarna presents its newest frontier in the sport of motorcycling, “Elektron”. This dynamic Husqvarna E-Bike line will capture market share through its pure design and unmatched performance both on-track and off-road. The “Elektron” will not only be a technological advancement but the pioneer of E-Bikes.

Goal: To visually communicate the history of Husqvarna and how “Elektron” E-Bikes are the next step in the evolution.

Focus: Assets will be created in a past vs. future setting. Highlighting the deep history of Husqvarna and showcasing why customers can continue to trust Husqvarna products even in uncharted territory.